Hobby
Free
/monthPerfect for testing the SDK.
- 100K events/mo
- 1K replays/mo
- 1 month event retention
- 7 days replay retention
- 3 team members
Pricing
Public pricing for teams that actually use the product
Sankofa puts the useful plan on the page, keeps the calculator public, and leaves Enterprise for the teams that truly outgrow Growth plus boosters.
Conversion paths
Start free or talk to the team
The pricing route stays actionable: one path for self-serve evaluation, one path for buyers that need architecture, migration, or enterprise context.
Benchmark calculator
Compare Sankofa against the pricing patterns teams are trying to escape
Use your own monthly event and replay volume. Sankofa stays on public thresholds while older pricing models widen quickly once usage, MTUs, or replay add-ons enter the picture.
High-volume analytics for $99/mo. Not $1,000+.
Events
Events are tracked user or system actions like page views, signups, purchases, invites, API calls, and in-app interactions.Replays
Replays are recorded user sessions that let teams inspect friction, hesitation, and failure in context.Realtime comparison
Monthly bill at your current volume
Directional estimate
Sankofa
$99
Legacy event analytics
$2,520
Usage-priced analytics
$4,900
Analytics stack with replay add-ons
$525
Methodology disclosure
Benchmarks reviewed on March 13, 2026 using current public pricing from Mixpanel, Amplitude, PostHog. Benchmarks are directional estimates based on current public pricing pages and stated assumptions. Real quotes vary by region, feature packaging, retention, contracts, and negotiated discounts.
Plans
One plan grid. No hidden “good” tier.
Hobby gets teams running, Pro covers early traction, Growth is the real high-volume plan, and Enterprise is reserved for custom retention, additional controls, and larger procurement requirements.
Pro
$29
/monthFor early traction.
- 1M events/mo
- 5K replays/mo
- 3 months event retention
- 1 month replay retention
- Unlimited team members
Growth
$99
/monthHigh-volume analytics without a pricing cliff.
- 10M events/mo
- 20K replays/mo
- 1 year event retention
- 3 months replay retention
- Unlimited team members
Enterprise
Custom
For custom retention and enterprise controls.
- Custom event volume
- Custom replay volume
- Custom event retention
- Custom replay retention
- Unlimited team members
Booster packs keep upgrades predictable
Booster packs add +250K events and +1K replays for $10. They are valid for 30 days from purchase and do not extend retention.
Growth plus a handful of boosters stays a normal public buying path. If a team blows past that line, that is the moment for Enterprise.
What counts as an event?
Events are tracked user or system actions like page views, signups, purchases, invites, API calls, and in-app interactions.
What counts as a replay?
Replays are recorded user sessions that let teams inspect friction, hesitation, and failure in context.
How do boosters work?
Booster packs add +250K events and +1K replays for $10. They are valid for 30 days from purchase and do not extend retention.
Methodology disclosure
Benchmarks reviewed on March 13, 2026 using current public pricing from Mixpanel, Amplitude, PostHog. Benchmarks are directional estimates based on current public pricing pages and stated assumptions. Real quotes vary by region, feature packaging, retention, contracts, and negotiated discounts.